Remote, from Dallas–Fort Worth, Texas · open to a full-time role as well
I spent nearly four years doing this work for law firms, auto and RV dealers, jewelers and insurance companies, carrying 13 client accounts of my own and finishing as the SEO team lead. Before that I ran Google and social ad campaigns. These are the projects I take on now.
A technical and content audit of your site, ending in a fix list ranked by what it is worth: crawl and indexing problems, site structure, content gaps, and how your business shows up in AI answers as well as in Google.
Done before: technical audits across 13 client accounts of my own, including recovery from Google algorithm penalties.
I work alongside your developers through a redesign, a platform move, a rebrand or a merger, so the content and the keywords you already rank for come across with the site, and I check it after launch.
Done before: migrations, redesigns, rebrands and company mergers for agency clients, working with their outside developers.
Your business found by people nearby: listings kept accurate, new locations brought under one local setup, and address changes, hours, promotions and specials published the same way everywhere they appear.
Done before: new locations, mergers and the everyday listing changes for local businesses.
A content plan built on what your customers search for: the topics, titles and target keywords for both buying searches and research searches, ready for your writers. I can also run your writers or content service for you.
Done before: content plans for 13 accounts, and an outside content service run from start to finish.
Campaigns set up and run on Google Ads and social platforms: targeting, ad copy and landing pages, with the budget moved on the numbers that matter, such as click-through rate, cost per click and cost per lead.
Done before: Google and social campaigns for a recruiting agency, 2020 to 2021, tracked down to the cost of each applicant.
A review of where your site loses visitors before they call or buy, with changes ranked by effect, and landing pages built and tested for your campaigns. Search experience and conversion, looked at together.
Done before: landing pages built and improved for live ad campaigns. This site is a working example.